News

Get our latest Gossip

Jun 25

Not sure if it’s an age thing, or if it’s down to the fact I’ve spent more time recently working for not for profit clients, whose businesses genuinely do something positive for society, yet they have modest marketing budgets and therefore need to make every penny spend count, that I find myself getting really annoyed at […]

Read more
Jun 01

We’ve developed this training course because: In a commercially focused business, it is essential that marketers are able to disseminate information and data effectively in order to determine the best course of action for their brands. For many marketers, the “analysis and finance” side of the role is perhaps the least glamorous; but arguably one […]

Read more
Jun 01

We’ve developed this training course because: Behind successful brands is solid thinking and sound strategies. As marketers advance up the career ladder, there is a need for them to be able to demonstrate an ability to think strategically in order to effectively determine the correct course of action for their brand(s). For many marketers who […]

Read more
Jun 01

We’ve developed this training course because: Poorly constructed briefing documents normally result in poor outputs – or at best, leads to lots of to-ing and fro-ing from client to agency with additional questions and clarification to get to the desired outcome, this ultimately means wasted time and money. Well thought through and carefully written briefs […]

Read more
Jun 01

We’ve developed this training course because: We all know how important good people management skills are for any business; but for senior marketers, who are expected to have day to day brand management responsibilities as well as people management, it can be a tricky balancing act which if not managed carefully can negatively impact productivity, […]

Read more
Jun 01

We’ve developed this training course because: The art of excellent presentation skills can unlock opportunities beyond belief. Marketers need to be able to confidently SELL their ideas in order to gain buy-in from both internal and external audiences, which is critical to the success of any marketing initiative – whether it be a product launch, […]

Read more
The Progress Lab
Responsive Menu Clicked Image