There’s an abundance of tips and techniques out there around exploiting cost effective digital and social media to raise brand awareness and engage customers, without a doubt, having a solid digital marketing plan is almost a pre-requisite to marketing success. Another, very cost effective technique that I have been using for a many years is Brand […]

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Smartphones are the UK’s most popular device for getting on line, so going forward there will be no excuse for your company not having a responsive website.  Don’t forget, your website is the front door to your company / brand, so it’s important to make a good impression from the get go.  That means an easy to navigate, mobile […]

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A new year is a great opportunity to raise the bar and start as you mean to go on. I’ve always been a big advocate of new years resolutions on both a professional and personal level; in fact I opened the doors to my marketing consultancy on 1st January 2015 for that very reason – […]

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We’re in the midst of planning our 2016 marketing communications plans for our clients – for me, it is one of the most interesting times of the year as it really gets the grey matter going!  Once we’ve agreed the overall brand objectives, we get to work figuring out how best to meet them by taking previous […]

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It’s six months since The Progress Lab opened its doors and I’m happy to say it’s been amazing so far!  I never imagined I would have learnt so much; got to work with some really inspiring people; pushed myself outside my comfort zone; unleashed my inner creativity and felt so accomplished in such a short […]

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So, I put out the question to my Facebook friends: “What does progress mean to you and what hinders it?”  I had already pre-empted the responses based on how I would have answered the questions – progress is all about moving up to the next level and it’s a lack of vision and poor organisation […]

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Most people would argue that they attend too many meetings, which interfere with productivity and getting things done.  However, if managed properly, effective meetings can be the most productive way of getting the right people in a room to discuss, agree and create action plans to actually move our business forward. But perhaps we need […]

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Without doubt, email is a great communication tool but if you are spending more time dealing with email than getting the right work done, then read on…. Before you press send on your next email, ask yourself the question – should I send this email…? Would You Email the Hospital for a Medical Emergency or […]

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