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Aug 01

There’s an abundance of tips and techniques out there around exploiting cost effective digital and social media to raise brand awareness and engage customers, without a doubt, having a solid digital marketing plan is almost a pre-requisite to marketing success. Another, very cost effective technique that I have been using for a many years is Brand […]

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Jun 12

We’re very excited that we have just started work with another new client in the baby and toddler market.   Nimble Babies has just signed The Progress Lab to manage their marketing efforts, in its endeavours to raise brand awareness and exponentially grow the brand over the coming year. The team at The Progress Lab […]

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Apr 21

Smartphones are the UK’s most popular device for getting on line, so going forward there will be no excuse for your company not having a responsive website.  Don’t forget, your website is the front door to your company / brand, so it’s important to make a good impression from the get go.  That means an easy to navigate, mobile […]

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Feb 22

I recall my early years in brand management, working on my first ever press campaign, back then I worked for a large pharmaceutical company with big budgets, so no one batted an eye lid when the ad agency gave us a quote for tens of thousands of pounds for two relatively simple press ads. Someone […]

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Jan 01

A new year is a great opportunity to raise the bar and start as you mean to go on. I’ve always been a big advocate of new years resolutions on both a professional and personal level; in fact I opened the doors to my marketing consultancy on 1st January 2015 for that very reason – […]

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Nov 03

We’re in the midst of planning our 2016 marketing communications plans for our clients – for me, it is one of the most interesting times of the year as it really gets the grey matter going!  Once we’ve agreed the overall brand objectives, we get to work figuring out how best to meet them by taking previous […]

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Oct 11

I have just returned from three fabulous days away facilitating our Art of Prioritisation workshop at the Marketing Forum, I was fortunate enough to meet some really interesting and inspiring people, it’s amazing how much a good dose of debate and discussion can get your grey matter going. The Marketing Forum is a great event […]

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Sep 08

Summer Infant has just signed an agreement with The Progress Lab to spearhead their marketing efforts in the UK, in its endeavors to increase brand awareness and exponentially grow their brands over the coming year. The team at The Progress Lab who will be acting as a ‘virtual marketing team’ for Summer Infant will be […]

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Jul 07

Great ideas seldom come when you are forced to come up with them, instead they are more likely to arise when you clear your thoughts and allow your mind to wander… I have come to realise that there are certain times of the day or activities that are conducive to allowing me to escape from […]

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Jul 01

It’s six months since The Progress Lab opened its doors and I’m happy to say it’s been amazing so far!  I never imagined I would have learnt so much; got to work with some really inspiring people; pushed myself outside my comfort zone; unleashed my inner creativity and felt so accomplished in such a short […]

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