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Jun 12

We’re very excited that we have just started work with another new client in the baby and toddler market.   Nimble Babies has just signed The Progress Lab to manage their marketing efforts, in its endeavours to raise brand awareness and exponentially grow the brand over the coming year.

The team at The Progress Lab who will be acting as a ‘virtual marketing team’ for Nimble Babies will be Joanne Gray, (ex Sales & Marketing Director at TOMY), Ruth Williams and Nina Otero, who bring with them a wealth of experience in marketing to parents and parents-to-be.

Our aim will be to educate consumers’ on the benefits of the innovative new Milk Buster, which is designed to clean and remove milk residues from baby bottles & cups, without the use of harsh toxins.

Von Sy, Founder of Nimble Babies said, “our brand is in its infancy but we’ve already picked up some baby awards and have been successful in getting a number of key retailers on board; so now we need to focus our energies in raising awareness amongst consumers and driving product sales, so I am delighted to have some dedicated “heavy-weight” marketing resource on board to help build our brand, we can’t wait for the activity to get started.”

Joanne Gray, Founder of The Progress Lab said, “we are thrilled to add another baby & toddler brand to our client portfolio; to be almost starting from scratch with Nimble Babies is very exciting, as we will really be able to see the results of our marketing programmes – we can wait to get stuck in! Our focus will be on building Nimble Babies’ presence in social media, developing new creative, managing media relations and on-line optimization, as well as forging partnerships with like-minded brands.

Look out for our Nimble Babies Milk Buster campaigns – coming soon…

The Progress Lab
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