As a team we are all very different individuals but with complementary skills and experience. The major things we have in common are our love of marketing and the mind-set that “if you are going to do a job – do it properly”. We are “pragmatic perfectionists” who’ll give your business the 120% it deserves.
“I started my career at the “sharp end” of Sales, selling the likes of Diamond White to finicky convenience retailers – a great grounding for building commercial acumen, people skills and thinking on your feet! That then lead me down the Marketing pathway and I journeyed up the marketing ladder, working across the entire marketing mix and building on the success of well-loved household brands like Anadin, McVitie’s and TOMY toys.
Prior to leaving TOMY, I held the position of Sales and Marketing Director and played a pivotal role in integrating the business post acquisition, re-defining the company’s culture, creating a new approach to centralised Marketing across EMEA, as well as instilling the Strategic Integrated Account Planning model within the business.
Since setting up The Progress Lab, my work and clients have provided great variety and a range of different challenges; from managing large scale strategic projects within the charity & voluntary sector to facilitating training and development programmes to running virtual marketing teams, servicing clients in the nursery and baby market.
I am passionate about brands, products and people – I am known for being straight-talking and doing what I say I am going to do, making things happen… making PROGRESS!
Starting my career at Disney, one of the world’s most loved brands, truly set the wheels in motion for marketing to become my passion. Managing large scale campaigns across the entire marketing mix gave me the experience and knowledge needed to ensure that every campaign “made a difference” and delivered cut-through whether the budget was large or small.
With a love of marketing to kids and taking the “brand as hero” approach; I successfully managed the strategic direction, insight generation and marketing communications for TOMY’s toy range.
With a strong appreciation of different cultures and skilled in working with global teams, I took the lead in taking high profile Japanese product ranges and re-positioning them for a European consumer.
Driven, passionate about the brands I work with – I’m known for ‘getting the job done’ but always with a friendly, down to earth approach.
I have built my career on the foundations of solid FMCG training, gained on agency and client side, working on much loved brands including Mars, Hula Hoops, McVitie’s & Jaffa Cakes. I was the driving force behind a multi-million pound nationwide brand experience campaign that had the UK “dunking for Britain”.
From favourite treats to favourite characters, I managed the much loved TOMY’s Thomas & Friends and Teletubbies ranges, working closely with licensors to bring kids favourite characters alive in toys.
I then turned my hand to the baby market, showing that with creativity and a targeted approach you can deliver impact and results even on much smaller budgets.
Most recently I have become involved in the Wedding Industry, setting up a new concept – designer wedding dress hire.
I am both naturally strategic and creative and always ready to roll my sleeves up and get stuck into something new!
“With a background in Hospitality Management I’ve always liked to be sociable and help people to have great experiences. Talking to people, be they guests, colleagues or contractors has always been a highlight of what I do.
Searching for a more flexible career path saw me take the leap from in-person chatterbox to online chatterbox! Immersing myself in the world of blogs and social media over seven years ago means I have my finger on the pulse when it comes knowing all about the different ways to talk with and interact with customers. I love how quickly messages can spread in the online world, how easy it can be to share information in the blink of an eye, and giving brands more of a personal, relatable persona.
As a parenting blogger and Mum of two, managing client’s social media and blogger outreach programmes for The Progress Lab, is my dream job!”