What our clients say.
Joanne came to us via peer recommendation and in short we haven’t looked back. Joanne has a sharp intellect, is analytical, client focused, supportive and above all not concerned about challenging convention, stimulating debate and ultimately achieving consensus.
Joanne has successfully leveraged the very diverse range of capabilities and experience of ACAMH staff, Board and Branch committee members to develop and help kickstart the implemention of exciting and transformative 3-year marketing plan that incorporates amongst other achievements a new website, a refresh of our existing brand, a well thought out member engagement strategy and the recruitment of a new team of staff.
Joanne’s focus on our success and the building of a long lasting and trusting relationship was apparent from our first meeting over coffee and has not let up as we reach the end of our period of working with her.
Huge enthusiasm and energy from start to finish. I recommend Joanne without reservation.
We have been running our own marketing activities in the first 9 months of the launch of Nimble Babies Milk Buster but we realize that we have to up our game because we finally got a major high street baby retailer with 75 stores in the UK who listed our product. It was time to take our marketing seriously because we were worried to lose the listing if our product doesn’t take off.
I met up with 7 other marketing agencies and was about to give up on the idea until I met The Progress Lab. I was very happy after our first meeting because they understood the needs of building a brand strategy for a startup company like ours, rather than just executing marketing activities for you. They spent time understanding the brand personality we wanted to create and our long term business objectives.
So after that first meeting, we decided to work together and in just 3 months of working together, I can really see the improvement in both the quantity and quality of our reach to our target customers. Our FB following has grown 4X and website visits by 2X. In addition we’ve created new and exciting marketing assets that we are using everywhere on our social media activities, communications with retailers and in our investor meetings. We are also able to develop a clearer brand positioning for Nimble Babies which will give us great foundation for even better marketing activities in the next few months.
Overall, thoroughly enjoyed working with The Progress Lab and would highly recommend them.
At Summer Infant, we have a great range of innovative baby essentials, but we really wanted to start to build our brand equity with our UK consumers. As we are a lean team, we wanted to have some marketing resource who we knew could get the job done with little management time taken up, so the idea of The Progress Lab’s Virtual Marketing Team suited us perfectly. In a short space of time, the team has developed marketing campaigns that have really engaged with our target consumers, we are thrilled to be building our Facebook following at more than 1k new fans a month and we have great launch plans in place for our new products coming to market later this year.
Joe and Ruth are great to work with, they are full of energy and so committed to getting the job done and making a difference, they are constantly coming up with new ideas to raise our brand profile. I couldn’t recommend them highly enough.
Our team really enjoyed doing The Art of Prioritisation training session with The Progress Lab.
Our group was a mix of people from different functions across the business, yet everyone felt like they got something out of it because the course provided “bite size chunks” covering a range of different prioritisation methods.
Joe was very energetic in her delivery, encouraged a lot of audience participation and kept everyone engaged and interested. The section on email efficiency resonated with a lot of our team and I am personally already exercising some of the tips and techniques we learnt about. I would definitely recommend this course to other teams, not only to help with productivity but also as a good team building session.
The Progress Lab have transformed our approach to marketing. They have brought tremendous energy and enthusiasm as well as a knowledge-based on experience of marketing. They have helped us at Family Futures rebuild our website and re-think our whole approach to using social networking platforms. They have also reviewed and revised a lot of our printed material to make it more user-friendly. Any company working in a particular field reaches a point where it’s hard to see the wood for the trees; The Progress Lab have helped us change our vision of how we present what we do to a much broader market.
‘The Art of Prioritisation workshop offered great content at a good pace. Joanne was energetic, engaging and friendly and having worked in our industry for a long time was aware of the issues we faced. We will definitely look to use Joanne for our further training requirements in the future.’
I was trained to be a Hairdresser, it’s what I know, it’s what I love and what I’m good at it… So, it’s been great to have Joe on hand to help with some of the business strategy side of things. Over the past six months, Joe has been by my side helping me to make sense of my business, where it is, where we want to go with it and how we can get there. As well as working with us in defining our company culture and creating a digestible mission statement, vision and values, she’s also given us some amazing ideas for marketing activity and I am confident she’ll help us deliver them. Joe is consistent, straight talking and is not afraid to tackle difficult issues to achieve results, I’m extremely glad to be working with her.
We were delighted to secure Joe’s involvement with the Governments £13m expansion grant programme for the voluntary adoption sector in England. As the Grant Advisory Board Marketing Expert her insights have been invaluable – she has transformed the way the sector thinks about marketing and brand development. Joe has been the driving force in helping the sector to see the benefits of having ‘one voice’ and maximising economies of scale and minimising duplication. And as well as having bucket loads of ideas and energy, she is a really good person to work with
Joanne Gray became my mentor in March 2013. We have regular meetings where Joe has been able to help me unpack the madness of areas across life in general, work, dreams and aspirations. Joe is extremely supportive and has been a guiding influence through some tough periods and decisions. Joe is committed, consistent and caring without getting sucked into the emotions of the situation. Joe works with what you bring but is able to see the bigger picture and make connections that you may not have thought of. Joe encourages and pushes me out of my comfort zone on a professional and personal basis and I feel very privileged to have had her for nearly two years as my mentor.