What We Do

We can help you with all areas of the marketing mix, whether it’s strategy, planning or implementation. And we’re well connected, so if you require specialist services such as research & insight, creative development & production, PR or media planning, we can manage those areas for you as part of our overall service. We’re commercially minded and insight driven, yet inherently creative, we promise to bring some progressive thinking to your business in the following areas:

Brand Strategy

Need some help really defining what your brand stands for? Or you want to breathe some life into your brand to make it relevant to today’s consumer? Whether it’s creating or re-inventing your brand, we can help you formulate the right strategy to give you the point of difference you need to unleash your brands potential.

Evaluating New Business Opportunities

Innovation and new product launches are the life-blood of any business. If you have a parent company or work with a distributor who has new products ready to launch and you need to evaluate their potential for your market, but just don’t have the resource to dedicate to it, we can help –  we are skilled in evaluating market opportunities in order to assess commercial viability and determine what it would take to crack the market.

Marketing Communications Planning

The world of marketing communications is constantly evolving, in the desire to create “360˚ integrated marketing plans” there is a danger you can actually end up diluting your marketing effectiveness by doing too little of too much. We can help you by focusing on doing more of what makes a difference to create real return on investment.  And because we are completely impartial when it comes to advising on the channels and platforms to reach your customers,  we will always provide recommendations based on what’s right for your brand.

Virtual Marketing Team

Do you have a great product or service that you wish more people knew about? Do you value the impact of Marketing but don’t have the expertise or capacity internally to handle it, or simply can’t commit to the extra headcount within your business? Then why not let us help you by allowing us to become your “virtual marketing team”. We can manage all areas of the marketing mix on your behalf from strategy right through to implementation, but we’ll do it in such a way that we will truly become an extension to your existing internal team.

Developing Organisational Culture

People are one of the most valuable assets within your business. The best way to get the most out of your people is to create a business culture that enables them to thrive and live & breathe your brand. We can work with you to crystallise your Company’s mission, vision and values and to develop initiatives to instil them within your team.

Marketing Team Training & Development

In providing your marketing team with access to specialist training & development, you should not only see the benefits in terms of staff retention and team motivation, but also greater efficiency as a result of your marketers having a better chance of ‘getting things right first time’. We have developed training programmes aimed at Assistant Brand Manager to Marketing Manager levels including: Writing Briefs and Assessing Agency Responses; Presenting to Influence; How to Effectively Manage People & Brands Simultaneously and The Strategic Thinking Master Class. In addition to these programmes, we can create bespoke workshops tailored to your teams needs. To find out more about our programmes click here

 

The Progress Lab
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