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Feb 01

We’ve developed this training course because: In a commercially focused business, it is essential that marketers are able to disseminate information and data effectively in order to determine the best course of action for their brands. For many marketers, the “analysis and finance” side of the role is perhaps the least glamorous; but arguably one […]

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Feb 01

We’ve developed this training course because: Behind successful brands is solid thinking and sound strategies. As marketers advance up the career ladder, there is a need for them to be able to demonstrate an ability to think strategically in order to effectively determine the correct course of action for their brand(s). For many marketers who […]

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Feb 01

We’ve developed this training course because: Poorly constructed briefing documents normally result in poor outputs – or at best, leads to lots of to-ing and fro-ing from client to agency with additional questions and clarification to get to the desired outcome, this ultimately means wasted time and money. Well thought through and carefully written briefs […]

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Feb 01

We’ve developed this training course because: We all know how important good people management skills are for any business; but for senior marketers, who are expected to have day to day brand management responsibilities as well as people management, it can be a tricky balancing act which if not managed carefully can negatively impact productivity, […]

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Feb 01

We’ve developed this training course because: The art of excellent presentation skills can unlock opportunities beyond belief. Marketers need to be able to confidently SELL their ideas in order to gain buy-in from both internal and external audiences, which is critical to the success of any marketing initiative – whether it be a product launch, […]

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Dec 31

I see the New Year as a great opportunity to raise the bar and start as you mean to go on. I’ve always been a big advocate of new years resolutions on both a professional and personal level; in fact I opened the doors to my marketing consultancy on 1st January 2015 for that very […]

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Aug 01

There’s an abundance of tips and techniques out there around exploiting cost effective digital and social media to raise brand awareness and engage customers, without a doubt, having a solid digital marketing plan is almost a pre-requisite to marketing success. Another, very cost effective technique that I have been using for a many years is Brand […]

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Jun 12

We’re very excited that we have just started work with another new client in the baby and toddler market.   Nimble Babies has just signed The Progress Lab to manage their marketing efforts, in its endeavours to raise brand awareness and exponentially grow the brand over the coming year. The team at The Progress Lab […]

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Apr 21

Smartphones are the UK’s most popular device for getting on line, so going forward there will be no excuse for your company not having a responsive website.  Don’t forget, your website is the front door to your company / brand, so it’s important to make a good impression from the get go.  That means an easy to navigate, mobile […]

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Feb 22

I recall my early years in brand management, working on my first ever press campaign, back then I worked for a large pharmaceutical company with big budgets, so no one batted an eye lid when the ad agency gave us a quote for tens of thousands of pounds for two relatively simple press ads. Someone […]

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