Summer Infant has just signed an agreement with The Progress Lab to spearhead their marketing efforts in the UK, in its endeavors to increase brand awareness and exponentially grow their brands over the coming year.
The team at The Progress Lab who will be acting as a ‘virtual marketing team’ for Summer Infant will be Joanne Gray, (ex Sales & Marketing Director at TOMY) and Ruth Williams (ex Senior Marketing Manager at TOMY), who bring with them a wealth of experience in marketing to parents.
The Progress Lab will be focused on building Summer’s presence in social media, managing media relations and forging partnerships with like-minded brands.
Richard Trott, Managing Director at Summer Infant Europe said, “We are thrilled to have some dedicated “heavy-weight” marketing resource on board to help build our “Summer Infant”, “SwaddleMe”, “Kiddopotamus” and “BornFree” brands in the UK. We have a fantastic collection of both new and existing products, with additional new ranges coming to the market in the next six months, so there’ll be plenty to talk about and get our consumers engaged with our brands.”
- In: Updates